Now Launching in Augusta & Gainesville, GA

Your health plan costs are crushing your business.
We built a way out.

A physician-steward health plan for self-insured employers in the Southeast, South, and Midwest — AI-enabled technology, local physicians, and costs you can actually see and control.

New transparency mandates mean the old way isn’t just expensive — it’s a liability.

You shouldn’t have to choose between taking care of your people and protecting your bottom line.

For Employees

Healthcare is confusing and way too expensive

People avoid care because they fear the bill. Small problems become expensive emergencies.

For Physicians

Insurance companies have stripped doctors of their agency

Pre-auths, denials, and admin overhead keep physicians from practicing medicine.

For Employers

Costs rise every year for plans built for insurer profits

Premiums climb 7–10% annually. Your spend doubles in a decade with no better outcomes.

For Brokers

Every broker sells the same plans — standing out is hard

60% of brokers are PE-owned and won’t innovate. Independents need a different product.

Every year you wait, premiums climb another 7–10%. Insurance company stocks have risen 1,600% while your costs doubled. Your best people leave for employers who offer more — and non-compliance with federal transparency rules now carries real financial exposure.

We’ve been on every side of this table.

Larry Hightower, Co-Founder and CEO of Vxtra Health
“We know what renewal season feels like. We know the frustration of watching insurance companies extract value while delivering less. We’ve lived it.”
Larry Hightower, Co-Founder & CEO

Physician-Steward Design

Clinical decisions stay with the doctors who know their patients — not insurance executives chasing quarterly margins.

The Our Town Methodology

Local employers and physicians organized for leverage across five pillars: plan, pharmacy, medical, reinsurance, and member orchestration.

Three Decades of Operations

From processing claims to building provider contracts — we’ve run the technical side of health plans at every scale.

Powered by JudyHealth

AI-enabled platform processing medical and prescription claims together — Fortune 100 technology, available to the middle market.

Three steps to a health plan that actually works.

Employer and Vxtra Health advisor in an initial consultation about self-insured plan options
1

Schedule a Conversation

Tell us what’s not working. No pitch, no pressure — just a real conversation about your plan.

Custom health plan design being reviewed with transparent cost data and physician network details
2

Get a Custom Plan Design

We design a plan around your workforce — no deductibles, no pre-authorizations, and zero insurance runaround.

Employees enjoying affordable healthcare benefits with their families in a thriving workplace
3

Take Control of Your Health Plan

Costs stabilize. Employees get care without barriers. Your physicians focus on medicine — not paperwork.

Secondary markets are the opportunity.
Community is the advantage.

Our methodology aggregates local employers and physicians — creating purchasing power and coordinated care that national carriers can’t match.

Now launching across the Southeast, South, and Midwest.

Employers

Self-Insured Employers

200–2,000 employee companies pool together for purchasing power and predictable costs.

Vxtra Health
Physicians

Local Physician Stewards

The best independent doctors in your community — same quality treatment, 40–70% less than hospital systems.

Brokers

Benefits Brokers

A differentiated product no competitor can match — protecting your book and winning new clients.

The dots are closer together. Everyone knows everyone. Health plans built for the people here — not insurance company shareholders. Together, you’re better.

Plan Design
Pharmacy
Medical
Reinsurance
Member Orchestration

This is what “better” looks like.

Side-by-side: what you have now versus what’s possible.

Traditional Plans
Vxtra Health
Copays on every visit
$0 copays
High deductibles
$0 deductibles
Pre-authorization required
No pre-authorization
Months-old data
Transparent, real-time data
Misaligned incentives
Physician-aligned care
7-10% annual increases
Hundreds per employee per month in savings

Be the reason your company finally has a health plan it can be proud of.

No pitch, no pressure — just an honest conversation about whether Vxtra is the right fit for your team.

Or email us directly at info@vxtrahealth.com